Website Copy for New Medical Spas

The Startup Package provides Website Copywriting and Brand Voice Strategy.

As writing and messaging strategists, we do not create the visual elements of a brand or website. That's the job of a Brand Designer or Website Designer.

However, we strongly suggest hiring an experienced Brand and/or Website Designer to handle the visual aspects of your brand and website.

We would be happy to connect you with the Brand and Website Designers we know and trust.

Like exosomes and microneedling, designers and copywriters work better together.

In terms of timeline, however, here's what we'd suggest:

1. Copywriter (that's us). Get the Startup Package, which includes Website Copy and the Brand Voice Blueprint.

2. Brand Designer. They will create the visual elements of your brand. Show them the Brand Voice Blueprint we gave you: they'll find it helpful.

3. Website Developer and Designer. They will develop and design your beautiful, user-friendly website. Tell them you already have professional Website Copy: they'll be THRILLED.

NOTE: Many Website Designers are also Brand Designers, and vice versa, so you may only need to hire one person for both.

We have a shortlist of designers we love and trust, if you'd like a recommendation.

Your Brand Voice is the summation of the diction, sentence structure, and other stylistic writing elements that define your business' unique communication style and demeanor.

TLDR: your Brand Voice is the way your business talks.

When we write your website copy, we write it in YOUR Brand Voice.

For example: If your Brand Voice is sassy and relatable, your website copy might use short, quippy sentences and make pop culture references. If your Brand Voice is academic and traditional, your website copy might use neutral, objective words and avoid conversational language.

We create your Brand Voice by researching your audience.

You know how you speak differently to your grandma than you do to your friends? That's the thinking here. We research your target audience to see what kind of language they use and resonate with, and then carefully create a Brand Voice that will win their trust.

But your Brand Voice shouldn't just exist on your website: your business should sound the same all the time, whether it's speaking to your audience on Instagram or in an email.

That's why we outline the pieces of your Brand Voice in detail and provide clear written instructions for you to follow: the Marketing Messaging Blueprint.

Why does any of this matter?

Because when you speak to someone in their language, they trust you.

And when your audience trusts you, they buy from you.

While we do offer website copywriting as a standalone service, we don't recommend it for new Medical Spas -- especially MedSpas that don't have a formal Brand Strategy (from an experienced brand designer).

We can write your website copy. But without clear instructions for writing in your Brand Voice, you may find it difficult to make your marketing materials sound like they were written by the same person who wrote your website copy.

Inconsistency erodes trust and credibility. In a world as digitally native as this one, and in a market as competitive as medical aesthetics, providing a consistently luxurious experience is a nonnegotiable for establishing credibility and winning patient business.

The Marketing Messaging Blueprint strengthens your brand (your business's most valuable asset) and shows you how to apply your brand to your marketing.

Marketing is like going to a party to make new friends. If your visual brand identity is your cute new outfit, the Marketing Messaging Blueprint is the way you speak: the words you use, the tone you speak in, your sense of humor, or what accent you have.

Just like how your visual brand identity strengthens your marketing by showing you which specific fonts and colors to use, the Marketing Messaging Blueprint strengthens your marketing by showing you which words/linguistic choices to use.